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full of opportunities to value what has been hand-crafted, live and share respect, fairness, and esteem for human and nature.
Yet, full of variety, excitement, creativity, expressions, emotions, confidence, passion, and adverse impact on human and nature.

our wardobes reflect THE defective FASHION SYSTEM as most of the pieces involve human tragedies, health & safety issues, low wages, excessive overtimes, mock compliance, hidden subcontractors, harmful and devastating use of chemicals, water, materials, and energy.

The global fashion industry is estimated to employ around 300 million people across the value chain representing a value of approx. 3 trillion $ and accounting for 2 % of the world’s GDP. Given these numbers the industry`s contribution to global economic development is enormous. This development may seems reasonable from a pure short-term oriented economic viewpoint, however becomes critical considering its serious global environmental and social impact and thus, long lasting adverse effects on future business development. ​Fashion supply chains are globally fragemented, highly complex, and opaque involving resource intensive processes such as agriculture, chemical production, manufacturing, transportation, warehouse and distribution centers, and finally, the widely ignored consumer behaviour. Although a significant development of our consumption culture is in progress, there is still a significant lack of knowledge but also offer in the market which would elevate the transition of the current fashion system from linear, a growth model against the wall, to socircular, a zeitgeist and future oriented growth model based on a social and circular culture and value chain.


[social & circular]

creates wealth and health to human, nature, and business.


From take-make-consume-waste towards a culture which collectively strives to extend each garments life, as long as possible, and keeps materials in the loop, as long as possible. Towards a culture which values each step in the supply chain, from farmers to wardrobe, appreciates the story behind each garment and is willing to award what has been handcrafted and travelled around the world.

My scrutiny started with the far-reaching story of my beloved mother, shaping my values, vision, and mission with SoundofgarmentS


​​"Iwas five or six years old but I remember well...

the sound of the farm tractors is still in my ears, collecting all the people from the villages near by for cotton picking. Together with my mother and other relatives I joined the ride to the cotton farms since all the kids never have been left home alone. Arriving in the fields the farmers assigned us into groups and gave each these giant jute sacks. It was hot, very hot, and kids have been usually asked to sit under trees. However, most of the kids wanted to help their mothers. I was never able to just watch my mother filling the jute sacks under the burning sun, so I stepped over to help harvesting the cotton from the cracked bolls. The cotton burrs are dry, spiky and sharp soaring your hands, I still remember the sore on my fingertips. But, there was a competition on the harvest: the heavier the cotton sack, the more money you make.

I strongly believe in a world of fashion which develops a force for social justice and environmental responsibility.

Read my vision and missions here.


Guided by THE mission,

SoundofGarments tackles one of the most critical barriers for sustainable development in the fashion industry:

the attitude-behaviour gap.

Sound of Garments strives to bring the upstream supply chain closer to professionals and civil society by sharing deep insights from the researchers perspective, uplifting the suppliers voice and providing insights about the involved people and resources to emotionalize and highlight that the garments in our wardrobes are handcrafted, made by people who deserve more than just a minimum wage.

"vision and hearing are capable of providing reasonably fine-grained spatial and temporal information. each sensory system can provide ‘missing pieces’ [...] the visual system, although generally excellent at providing spatial information, cannot detect the locations of occluded objects, objects located beyond the field of view, or objects in the dark. The auditory system is capable of filling in these lacunae."
Bulkin & Groh, 2006
"auditory-visual systems enhance the identification of emotions, fuels higher intensity of emotions and improves recognition accuracy"
Bhullar, 2013
"sound facilitates visual learning: auditory motion modulates visual motion processing and strengthens visual recognition of stimuli that were initially presented audio-visually"
Seitz, Kim & Shams, 2006
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